5) Based on your data - Calculate the 1 Firm Concentration Ratio (how much of the market based on your grocery store research does the largest firm have?), the 2 Firm Concentration Ratio (how much of the market based on your grocery store research do the 2 largest firms have?), the 3 Firm Concentration Ratio (how much of the market based on your grocery store research do the 3 largest firms have?), and the 4 Firm Concentration Ratio (how much of the market based on your research at the store do the 4 largest firms have?). Round each answer to the nearest hundred of a % such as xx.xx%.

A GAP ... w MarketResearch Home Insert Draw Design Layout References Mailings Review View Table Design Layout ? Tell me Share Comments Times New... v 12 A A Aa Ap EV EVEVEE AaBbCcDdEe AaBbCcDdEe AaBbCcDc AaBbCcDdEE AaBbCcDdEe BIUvab X X A DAY Norma No Spacing Heading 1 Heading 2 Heading 3 Styles Dictate Sensitivity Editor Paste Pane 6. Please gather the following data on your product - 15 items (a sound representative sample of the manufacturers) Manufacturer Where is the Size or (information Product Brand Name; with Weight Unit may contain a Made/Distri Description Price Distributor) buted Check Price (From label) from/Headq Label Check Label uartered? Check Label 0 Jif; Extra Crunchy Peanut $0.096 J.M. Smucker Butter (THIS IS AN 48 oz $4.59 Orrville, OH /Oz Company EXAMPLE, 0 Bush's; Best Barbecue Sweet and Zesty $0.114 Bush Brothers & Knoxville, Traditional Barbecue Sauce 28 oz $3.19 Company Baked Beans (THIS IS AN /Oz TN EXAMPLE) 1. KrogerR 2% Reduced Cincinnati, Fat Milk The Kroger OH 128oz $3.49 0.027/oz companies 2. Simple Truth Organic@ 2% Reduced Fat Milk The Kroger Cincinnati, $3.89 0.061/oz OH 640z companies Page 1 of 5 467 words x English (United States) Focus E + 150%A GAP ... w MarketResearch Home Insert Draw Design Layout References Mailings Review View Table Design Layout ? Tell me Share Comments Times New... v 12 A A Aa Ap AaBbCcDdEe AaBbCcDdEe AaBbCcDc AaBbCcDdEE AaBbCcDdEe BIUvab X X|A LA Normal No Spacing Heading 1 Heading 2 Heading 3 Styles Dictate Sensitivity Editor Paste Pane 3. Fairlife 2% Reduced Fat Ultra Filtered Lactose Free Milk 52oz $4.49 0.086/oz fairlifeR, LLC Chicago, IL 4. Horizon Organic 2% Reduced Fat Milk $6.49 White Wave Broomfield, 0.101/oz 640z Services, Inc. CO 5. a2 Milk 2% Reduced Fat North Milk the a2 Milk Sydney, 59oz $4.9 0.017/0z Company Australia 6. Simple Truth Organic@ Cincinnati, 100% Grass-Fed 2% Milk $4.99 0.078/oz The Kroger OH 640z companies 7. Simple Truth Organic@ Cincinnati, Lactose Free 2% Reduced $3.89 The Kroger 0.061/oz OH Fat Milk 64oz companies Page 3 of 5 467 words X English (United States) Focus E + 150%A 'S GAP ... w MarketResearch Home Insert Draw Design Layout References Mailings Review View Table Design Layout ? Tell me Share Comments Times New... v 12 A" A Aa Ap 24 T AaBbCcDdEe AaBbCcDdEe AaBbCcDc AaBbCcDdEE AaBbCcDdEe Heading 1 Heading 2 Heading 3 Styles Dictate Sensitivity Editor Paste BI Uvab X X |A LA Normal No Spacing Pane 8. LactaidR Lactose Free 2% Reduced Fat Milk McNeil $4.59 0.072/oz Nutritionals, Washington, 64oz LLC PA 9. Borden 2% Reduced Fat Milk $3.99 0.062/oz Borden Dairy. Dallas, TX 640z 10. Kroger@ Carbmaster Cincinnati, The Kroger 2% Milk 590z $4.99 0.085/oz OH companies Page 3 of 5 467 words X English (United States) Focus E + 150%A 'S GAP ... w MarketResearch Home Insert Draw Design Layout References Mailings Review View Table Design Layout ? Tell me Share Comments Times New... v 12 A" A Aa Ap AaBbCcDdEe AaBbCcDdEe AaBbCcDc AaBbCcDdEE AaBbCcDdEe Paste BIUvab X X |A LA Normal No Spacing Heading 1 Heading 2 Heading 3 Styles Dictate Sensitivity Editor Pane 11. A2 Ultra-Pasteurized Whole Milk the a2 Milk North 590z $4.90 0.085/oz Company Sydney, Australia 12. Kroger@ Vitamin D Cincinnati, Whole Milk $2.29 0.382/07 The Kroger OH 64oz companies 13. Kroger@ 1% Lowfat Cincinnati, Milk 640 $2.29 0.382/oz The Kroger OH companies 14. fairlifeR Whole Ultra- Filtered Milk fairlife@, LLC Chicago, IL 52 oz $4.49 0.086/07 15. FairlifeR DHA Omega- 3 Ultra-Filtered Whole fairlifeR, LLC Chicago, IL Milk 52 0z $4.69 0.090/oz Page 4 of 5 467 words X English (United States) Focus E + 150%