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5. Case study summary In this case study, there are three issues related to the halal controversy on the Sarawak layered-cake industry that aimed to

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5. Case study summary In this case study, there are three issues related to the halal controversy on the Sarawak layered-cake industry that aimed to business competitiveness, namely: 1. business perseverance during turbulent times; 2. creativity and innovation for business growth; and 3. expansion strategy

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