5. Choose a company on your own and create a competitor benchmarking for its online services. Notice that Competitor benchmarking is a process that requires selecting a company, recognizing its direct competitors, identifying key performance indicators (KPIs), collecting relevant data, analyzing the data, recognizing the strengths and weaknesses, and devising an action plan. In case you need additional information, please visit the following Competitive Benchmarking: What It is and How to Do It | Databox Blog provided in the resources for this week