5. Crayola is planning to launch a new 12-color marker set that is safer, better for the environment, and with a touch of frankincense fragrance to elevate childrens spirits. The company wants to sell 3,000,000 sets in the first year. Based on the projected advertising and distribution efforts, the market research group is forecasting an awareness rate of 90% and that the distribution coverage (ACV%) will be 60% for the new markers set. Of those customers who try the product (by purchasing one marker set), 50% will be repeat purchasers within the first year, buying an average of 2 more sets in 1 repeat occasion. There are 75 million children in the target market. The fixed costs incurred by Crayola to invent and manufacture this new marker set was $2,000,000 (including exorbitant pay to spiritual scents experts which caused a great deal of controversy), and the variable cost is $2 per marker set. 5.1 What trial rate is required to achieve the company's goal? 5.2 Based on the market research results, what is the number of first time triers expected in the target market if the trial rate reaches 5%? 5.3. If Crayola is able to sell the markers sets at $4, what is the break-even volume? 5.4. Assuming a trial rate of 5% what is the total contribution margin earned from trial sales if the marker sets are sold for $4 each? 5.5. In order to achieve the original sales goal of 3,000,000 sets, what ACV% will be required if Crayola instead achieves a 30% repeat purchase rate and a trial rate of 3%?