5. Exhibit 2 contains the pricing scheme used by CRU. Richard has to decide on how the sales effort is to be assigned among the various market segments (represented by duration of rental). There are three options that have been suggested by the VP of sales and a decision has to be made. The three options have the following outcomes: Capture 60% of the 4 week market, 30% of the 8 week market and 10% of the 12 week market Capture 40% of the 4 week market, 40% of the 8 week market and 20% of the 12 week market Capture 20% of the 4 week market, 50% of the 8 week market and 25% of the 12 week market