5 For the first time in two years, Big G (the cereal division of General Mills) raised cereal prices by 4 percent. If, as a result of this price increase, the volume of all cereal sold by Big G changed by -2 percent, what can you infer about the own price elasticity of demand for Big G cereal? It is (Click to select v Can you predict whether revenues on sales of its Lucky Charms brand increased or decreased? O Yes - it increased. O Yes - it decreased. O No - you can't tell