5. How do customer relationship management systems help organizations achieve customer intimacy? (5 Marks) 6. Identify any real-world enterprise, a for-profit, non-profit or government organization, and clearly show how operational and analytical CRM systems contribute to operational efficiency and effectiveness and increase revenue or profit. (5 Marks) 1 WINTER 2023 7. Explain information systems' critical role in supporting a supply chain strategy. (5 Marks) 8. Would Rolls-Royce Motorcars (www.rolls-roycemotorcars.com) use a push or pull model in its supply chain? Support your