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5 . How should Birks grow its business going forward? [ NOTE: Be specific with a list of Critical Success Factors ( CSF s )
How should Birks grow its business going forward? NOTE: Be specific with a list of Critical Success Factors CSFs that must be satisfied for any strategic recommendation to be successful. Then develop a list of alternative opportunitiesstrategies and briefly describe each and assess those alternatives against the CSFs Based on your assessment, what course or courses of action would you recommend given Birks core competencies, resource constraints, etc.? Please be specific and thorough in your recommendations and state why you believe your recommendation is superior to other alternatives. You should include in your analysis in developing your strategic recommendations the toolsmodels we have discussed throughout this course BCG GrowthShare Matrix, Ansoff Model, MOEs for new markets, etc. and provide some details on STP and Ps implementationexecution to accomplish your recommended strategies. Hint: Be mindful of resource constraints and how any such challenges can be overcome.
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