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5. In the reading, Serious Creativity, Edward de Bono describes a process known as the provocation operation, that serves to take us out of
5. In the reading, Serious Creativity, Edward de Bono describes a process known as the provocation operation, that "serves to take us out of the comfort of an existing pattern." When we treat a thought seriously enough like an accident, mistake, or eccentricity, it provokes us to develop the idea further, thereby producing movement in our minds. Imagine that you are a designer working for a company that produces hair dryer machines. Everyone on earth has gone permanently bald due to climate change (babies included) and now there is no market for hair dryers. You need to apply lateral thinking to solve the problem. Which of the following statements DOES NOT fulfil the function of a provocation? (0.5 marks) Make it into an important tool for scientific discovery Find a new target demographic to sell the product as hair dryers Open a museum dedicated to hair dryers Sell it to farms, zoos, and pet shops Market it as a new product
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