Question
5. In this question, you will see an incorrect way to estimate ad effect, but one that many analysts in the industry often end up
5. In this question, you will see an incorrect way to estimate ad effect, but one that many analysts in the industry often end up using. Consider only the Treatment group. (This may be because a control group was never set up because an experiment was not run, or because the analyst simply neglected the importance of the control group.) As we know, within the Treatment group, which includes 288,172 subjects, some subjects saw ads and others did not because they never arrived at the set of websites on which ads were being shown. The analyst decides to evaluate ad effectiveness by comparing the sales for these two groups (i.e., within the Treatment group, those who saw ads and those who did not). b. Can you offer an explanation for why this effectiveness estimate is so different from the effectiveness estimate in 2b? (1 point)
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