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5 Increased time-pressure faced by people has spurred the demand for goods and services that save time, such as lawn care and housecleaning services O
5 Increased time-pressure faced by people has spurred the demand for goods and services that save time, such as lawn care and housecleaning services O exercise facilities, fitness centers, and diet programs O medical services, nursing homes, and limited-care facilities O luxury-type goods and services such as entertainment and vacations Question 9 2 pts To reduce the level of intangibility of a service, a firm can utilize all of the following strategies except O offering coupons or price discounts O using personal sources of information O creating a strong corporate image O stressing tangible cues
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