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5. Individual Problems 146 At a student cafe', there are equal numbers oftwo types of customers with the following values. The cafe owner cannot distinguish
5. Individual Problems 146 At a student cafe', there are equal numbers oftwo types of customers with the following values. The cafe owner cannot distinguish between the two types of students because many students without early classes arrive early anyway {i.e., she cannot price-discriminate). Students with Early Classes Students without Earlyr Classes Coffee 66 56 Banana 4? 9? The marginal cost of coffee is 10 and the marginal cost ofa banana is 46. The caf owner is considering three pricing strategies: 1. Mixed bundling: Price bundle of coffee and a banana for 153, orjust a coffee for 66. 2. Price separately: Offer coffee at 56, price a banana at 97. 3. Bundle only: Coffee and a banana for 113. Do not offer goods separately. Assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle. For simplicity, assume there is just one student with an early class, and one student without an early class. Price Strategyr Revenue from Pricing Strategyr Cost from Pricing Strategy Prot from Pricing Strategy 1. Mixed Bundling 2. Price Separately M M 3. Eu ndle Only Pricing strategy V yields the highest prot for the cafe' owner
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