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5. Jet Blue management decided to add a 'mint class' to increase their profits. Critically discuss whether it is likely to do so using Porter's

5. Jet Blue management decided to add a 'mint class' to increase their profits. Critically discuss whether it is likely to do so using Porter's (1996, 2014) ideas, ensuring you discuss the effect on the firm's value proposition & the level of 'fit' of their activities.

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