5. Kubbotta Equipment's management hired a design team to develop a new innovative swivel seat that greatly improves comfort when using the company's compact farm tractors. The design team incorporated customer survey data and included employees from several departments to finalize the designs. Customer feedback indicates that the new seat is a great improvement over seats previously available on compact farm tractors. Kubbotta was not able to patent certain components of the seat design, and as a result the company's main competitors have been able to quickly introduce similar seats. Which of the following does this best represent?

a) Capabilities applied to resources

b) Use of resources

c) Development of a new core competency

d) Generation of a sustained competitive advantage