5 Market-Product Focus (20) Marketing and Product Objectives Target Markets Points of Difference Positioning 6 Marketing Program (30) Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) ll Bell LTE 8:08 AM @ 100%. X Marketing Plan.docx Marketing Plan: Team 5 Food Truck: Desi Flame We have choose food truck because nowadays, food trucks are the hottest trend right now and shows no signs of slowing down.a food truck is like a restaurant on wheels and can go to where the customers are. It offers lower start-up costs and lower overhcad. Members are responsible for: 1. Executive Summary (Manas A01077897) 2. Company description (Manas) 3. Strategic focus and plan (Manas) 4. Situation analysis (Ramanpreet, A01166093) 5. market product focus (Ramanpreet, A01166093) 6. Marketing Program (Ekdeep) 7. Organization structure (Ekdee) 8. Implementation (all) 9. Evaluation and control (all) 5 Market-Product Focus (20) Marketing and Product Objectives Target Markets Points of Difference Positioning 6 Marketing Program (30) Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) ll Bell LTE 8:08 AM @ 100%. X Marketing Plan.docx Marketing Plan: Team 5 Food Truck: Desi Flame We have choose food truck because nowadays, food trucks are the hottest trend right now and shows no signs of slowing down.a food truck is like a restaurant on wheels and can go to where the customers are. It offers lower start-up costs and lower overhcad. Members are responsible for: 1. Executive Summary (Manas A01077897) 2. Company description (Manas) 3. Strategic focus and plan (Manas) 4. Situation analysis (Ramanpreet, A01166093) 5. market product focus (Ramanpreet, A01166093) 6. Marketing Program (Ekdeep) 7. Organization structure (Ekdee) 8. Implementation (all) 9. Evaluation and control (all)