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5 Multiple - choice Questions: 2 Points each. Please mark the answer in boldface or by writing it at the end of the question. Please
Multiplechoice Questions: Points each. Please mark the answer in boldface or by writing it at the end of the question. Please do not use colors to mark the answers.
Which of the following is an example of competitive advantages one would seek?
A Lowest pricecost: delivered vs lifetime of the productservice
B Highest quality: productservice performance, tolerances, purity, and customer service.
C Most dependablereliable: product or service, delivery or availability, field servicerepair
D Most flexible: broad product line, customized products & services, fast responsedelivery times.
E All of the above
AnswerE All of the above
Which of the following statements is are true about services?
A What works well in providing one kind of service may prove disastrous in providing another kind.
B Quality of service includes not only quality of work, but also other factors like how long it takes before the work is completed.
C Critical elements of the service product are difficult to define because most services contain a mix of tangible and intangible attributes.
D All of the Above
Answer
Which of the following statements is are true about services?
A Most services are experienced, whereas goods are consumed.
B Capacity, as measured by labor hours, is a surrogate for inventory.
C Effective management of services requires understanding marketing, personnel, and operations.
D All of the Above.
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