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5. One of the more successful strategies in retailing has been the development of designer label lines of apparel. In what ways does a designer

5. One of the more successful strategies in retailing has been the development of "designer label" lines of apparel. In what ways does a designer suit differ from its equivalent purchased from a discount chain? Is this the result of advertising, quality, or some other factors? 7. Suppose a capital goods manufacturer brings out a new, more efficient machine. a. If the manufacturer holds a patent on this machine, who is likely to benefit the most from it? Explain b. Who will benefit most from this machine if the technology underlying the machine is not proprietary? Explain. c. What are some of the things the manufacturer can do to earn higher returns from this machine even without patent protection

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