5 page, double spaced typed exercise. The exercise is intended for you to present the simplicity on the other side of complexity. The first part of the exercise is to develop an investment screen Investment criterion of the kinds of attributes you want in a company you own. Stock ownership represents a business you own. The second part of the exercise is to pick a publicly traded stock. Then compare the stock you picked against your attributes of a perfect stock investment your investment Criterion. Focus conceptually on what are your investment criterion for the perfect stock investment. Then, simply compare your investment criterion against the publicly traded stock you picked.

(FIN 4380, any company would be fine)