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An organization approached a PR firm to design a campaign for its new product launch. The firm wanted to know details about the product and the organization before it committed to the proposal. Which step of the public relations process is the firm currently in$,$ and why?

A$.$ Assessment and analysis; because the firm is analyzing and assessing the image that the organization has among the public

B$.$ personnel about how their previous product was marketed

C$.$ Feedback; because the firm is getting feedback about the organization from the employees

D$.$ Research and analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity that the organization possesses