5 similar products/technologies for each and determine whether they are sustaining or disruptive. Products/technologies must be introduced within the past 5 years.

One example is medical testing. What other kinds of medical testing can you find? the second one is related to medical treatments, the third to construction innovations, and the fourth to alternative energy products, The fifth and last is Poo-Pourri has many competitors in the bathroom fragrance space, you need to find one that is similar.

include reference