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5. Suppose 2 companies are competing for a percentage of the market share, and the table below represents the market share change for company A
5. Suppose 2 companies are competing for a percentage of the market share, and the table below represents the market share change for company A as well as three strategies that companies A and B might employ. Company B Company A Boost advertising (B) Free gift (F) Open more locations (0) Boost advertising (B) 4 - 1 Free gift (F) Open more locations (0) 3 2 -2 A. If Company A opens more locations and Company B offers a free gift with purchase, what will be the change in market share for company B? B. Company A will want to maximize the minimum payoff. Which strategy will Company A select based on the Maximin approach? C. Company B will select the strategy that minimizes the maximum payoff. Which strategy will Company B select based on this approach? D. If a game is a mixed strategy solution, the players select their strategy based on a probability distribution. Let P(AB) = the probability that company A boosts advertising = 13 Let P(AF)= the probability that company A offers a free gift with purchase = 14 Let P(AO) = the probability that company A opens more locations = 14 Calculate the Expected Gain in market share for company A across all 3 company B strategies. E(BB) E(BF) = E(BO) =
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