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5. Suppose a manufacturer of exercise equipment sets a suggested sale price to the consumer of $499.00 for a particular piece of equipment to be
5. Suppose a manufacturer of exercise equipment sets a suggested sale price to the consumer of $499.00 for a particular piece of equipment to be competitive with similar competitors brands. The manufacturer sells its equipment to a sporting goods wholesaler who receives 25 percent of the selling price and a retailer who receives 50 percent of the selling price. What oriented pricing approach is being used? And, at what price will the manufacturer sell the equipment to the wholesaler
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