5. 'The fitting of mathematical trend curves is by far the easiest and cheapest method of forecasting long-run changes in product demand, and is likely to be just as reliable as any alternative method. ' Discuss.

6. An engineering firm has applied for patents on two new products and has just learned that only one application has been successful. Compare and contrast the optimal pricing and promotional strategies for each of these new products.

8. 'Despite the theoretical advantages of the discounting procedure, capital investment was either justified in terms of some "need to have" case presented by lower management or on the basis of some elementary payback period calculations." Discuss this conclusion from an empirical survey of investment decision-making.

9. Explain the inability of economic theory to find satisfactory solutions to the theoretical problem of price and output decision-making in oligopolistic markets.

10. 'Advertising in the modern economy has entered the state of persuasion as distinct from proclamation or iteration' (Turner). Discuss this view of advertising in relation to its role in the modern firm, and explain the determination of an optimal advertising budget.

11.Discuss the evolution and growth of service sector in India.

12.Explain the nature and scope of services.

13. Discuss the service marketing opportunities in hospitality and tourism sector. 14. Explain service market segmentation, targeting and positioning with a suitable example.

15.(a) (i) Explain service life cycle. (ii) What is service blue printing?(b) (i) Explain GAP model of service quality. (ii) Discuss the need for measuring service quality.

16. Why most of the corporate prefer integrated service marketing communication? Discuss.

17. How does the corporate are designing service delivery system? Explain with suitable case.

18. Explain the service strategies for financial and entertainment sector.

19. (a) Discuss the major issues and challenges of service marketing in India. (b) Explain various methods for Pricing of services.h