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5) The structural frame insists that organizations must make use of the vocabulary of statistical analysis, forecasting, stockpiling, supply and demand and so in order

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5) The structural frame insists that organizations must make use of the vocabulary of statistical analysis, forecasting, stockpiling, supply and demand and so in order to effectively communicate goals. Which of the following best explains the dramaturgical response to this insistence on a rationalist communicative approach? a) When results are hard to measure, organizations must work to maintain the image that their audience expects. b) Economic trends have to outweigh external political and social pressures when it comes to creating a favorable impression in the larger market. c) Organizations must dictate what they should look like, even if it does not fit with external perceptions. d) Organizations need to employ isomorphism as a strategy designed to help them stand out from other organizations in the same industry or field

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