5. The SWOT analysis points to the strategic issues organizational decision makers need to address in their pursuit of sustainable competitive advantage. 6. Competitive advantage is what sets an organization apart from other firms in its industry. 7. The term generic strategy refers to the fact that any type or size organization in any type or size industry can pursue it. 8. The differentiation strategy is when an organization pursues either a cost leadership or a differentiation strategy but in a limited (narrow) customer group or segment. 9. One disadvantage of the differentiation strategy is the difficulty in being able to remain unique to the customer. 10. Companies that use an Analyzer strategy are usually pioneers in their industry, putting lots of money into developing new products that no one else has