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5. Use the following information to answer the questions below. Show your work. (6pts) A banner campaign delivered impressions of 454,212 at a cost-per-thousand (CPM)
5. Use the following information to answer the questions below. Show your work. (6pts) A banner campaign delivered impressions of 454,212 at a cost-per-thousand (CPM) of $46.93. The click-through-rate was 2.4%. The conversion rate for the campaign was 10.58%. The average sale amount associated with this campaign was $45.75. . What was the cost of the banner campaign? How many clicks did the banner campaign generate? . What was the cost-per-click? How many conversions occurred? What was the total revenue generated from this campaign? Was the campaign profitable and why
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