5. Using the information that you have gathered in the previous questions, develop and write a business plan.

The plan must include:

• Description of the business
• Products and services
• Financial, human, and physical resources
• Relevant legislation
• Marketing
• Budgets.

Attach a copy of your completed plan to your workbook

INFORMATION FROM PREVIOUS QUESTIONS:

BUSINESS PLAN

1.0 EXECUTIVE SUMMARY

KIQ STARS Production is an entertainment company initiated with a primary aim of creating

employment opportunities and ensure the wellbeing of the society by offering extension

entertainment services both locally and internationally.

1.1 The Objectives

The firm's key goals are as follows:

1. To establish a platform for talent development while also providing job chances throughout thefirm's many departments.

2. Provide local and international entertainment services

3. To reach out to local and worldwide entertainers such as comedians, African film actors, Indianfilm actors, Chinese film actors and series, and so on.

4. To provide advertising services on a global scale.

5. To provide media services, such as radio and television stations.

6. The company aspires to create a net employment and social platform in order to address therising unemployment rate

Markets Requirements

1.2 Products and Services The firm is very proactive and therefore intends to provide the following categorical services intothe market in a specified strategic order starting with set book acting services which is alreadywell functioning.

Comedy production

Videos and Series production

Consultancy services

1.3 Financial Support

In order to implement its goals as quickly as possible, the company is now seeking funding fromvarious grants granted by various organizations in Singapore and abroad, as well as financialinstitutions. The funds will be used to register the business, purchase production assets, andcover other startup expenditures.

1.4 Customers

KIQ STARS is a production company that values ethnic diversity and strives to reach a widerconsumer segment. Students, families, businesses, religious groups, children, and parents arethe main target populations in order to educate them via entertainment and nature the talents.The company is also dedicated to offering excellent customer service that will result in globalclient loyalty and satisfaction

1.5 Required capital

Registration and certifications 15,000

Printers 50,000

Props and costumes 12,000

Theatre curtains 54,000

Working capital 100,000

Marketing Budget 10,000

Company vehicle 500,000

Initial Office space 15,000

Initial theatre hall 10,000

Cameras 200,000

Computers 240,000

Miscellaneous8,000

Total startup costs 1,214,000

COMPETITOR INFORMATION:

Entertainment and media services are among the best and most widely accepted services intoday's society, and they are in high demand, making them a major expanding business in thetwenty-first century. KIQ Stars Production will broaden and maximize its production services inresponse to these severe changes, in order to meet both current and future market demands.

The following strategic plan will be implemented by the company to attain its short- and long-term goals and objectives.

1. The initiative of the firm begins with the sett book functioning in accordance with vision book .

2. Comedy from around the area. The firm will collaborate closely with a number of well-knownlocal comedians to produce comedy shows based on the firm's scripts.

3. Comedy from throughout the world. The firm will invite some of the world's best internationalcomedians to develop comedic productions based on the firm's screenplay writers' writings.

4. Shows that take place in the area. Local shows will be organized by the firm, and localcomedians will be invited to act in the script prepared by the firm's script writers.

5. Movies about international schools. Different stars from around the world will be invited tostar in a film written by worldwide script writers in collaboration with the company.

2.0 RELEVANT ORGANISATIONAL OR LEGISLATIVE FRAMEWORK

2.1 Mission Statement

To provide quality entertainment services to our clients that will educate, entertain and inspirethem for personal growth and prosperity.

2.2 Vision

To be the leading entertainment industry in job creation and promotion of wellbeing in thesociety.

2.4 Legislative Framework

KIQ Star Production is currently a theatre firm under entertainment industry to be incorporatedin Singapore.

KIQ Star production company must alsomeet all the government regulations concerningentertainment industry. Specifically, Films and Stage Plays Act , Entertainment Tax Act of the lawsand general entertainment laws in the entertainment industry

3.0 MARKET RESEARCH AND STRATEGIES

In order to reach a large number of targeted people, the corporation aims to maximize itsmarketing efforts.

KIQ Stars Productions has a marketing manager job, with an assistant marketer in charge ofbroad marketing projects. To attain market goals and objectives, they will work with a team ofother marketers from around the country and around the world.

In addition, the company must set aside a certain amount of money each year for marketresearch and consumer research.

3.1 Company Advantages

Because KIQ Stars Productions focuses on varied entertainment services rather than products,our advantages in the entertainment business will be comparable to those in other industries.

To support our services and guarantee that our crew is efficient and effective, we will take thefollowing steps:

Ensure that the company's stakeholders use our strategies, policies, and reporting process tostay in touch with customers and keep them up to date on projects

Provide regular training for all employees and management

Develop close relationships with clients who can assist us in areas such as graphic design toensure that materials and presentations are always clear and maintain a consistent brand

We are acompany with no bigoverhead costs or strict corporate rules, which saves time,money, and creates a flexible workplace for getting things done.

We are a company with no big overhead costs or strict corporate rules, which saves time,money, and creates a flexible workplace for getting things done.

3.2 Key Partners

Investors

Institutions of learning

Government

3.3 Key Business Activities

KIQ Stars Production willpartake a series of activities in value chain.These Includes:

Advertising

Distribution

Market and customer analysis

Mentorship

Films, Videos and comedy

Consultancy

STRENGTHS

• KIQ showcases the talents and skills of numerous artists of diversified culture (Japanese, Chinese, African, Indian, etc.).
• The workforce is highly motivated and skilled.
• The staff has exemplary interpersonal relationship which is evident on how effective the team is.
• The company provides employment and job growth.
• It also partners with educational institutions which allows interested students to immerse themselves in arts as well in technology. KIQ is open for internships.
• It produces shows with moral. Furthermore, these are not only limited to one genre (romance, comedy, horror, etc.).

WEAKNESSES

• Costs associated with start-up theaters and production are high.
• Production is labor intensive. There are a lot of people to train, handle and monitor.
• Weather conditions can hasten or delay the schedule.
• There are occasions when the space is limited for certain procedures. Studios are smaller than those of Hollywood's.
• KIQ has not yet established its brand since it is a start-up; thus, its reputation is at stake.

OPPORTUNITIES

• KIQ can produce films that will hit the market big.
• There is a growing community for theater enthusiasts.
• People are continuously looking for activities to entertain themselves and KIQ provides these diverse options.
• There is support from the local authorities for arts organizations or art itself.
• There is a global demand especially for producers in the theater and film industry.

THREATS

• There are numerous and even established production companies.
• There is also a competition overseas.
• People have various entertainment options. They may opt not to go to theater houses or cinemas as they can watch online (e.g. Netflix and Disney+).
• Viewers' taste may also change.
• Some shows may experience low audience engagement.
• There is a significant inflation on the price of supplies which can affect the operating performance.
• Changes in regulations (e.g. government laws) will have an impact on the production.
• There is a risky rate of return on investment.
• Movie license can be expensive.
• Movie piracy is rampant.