50) Companies often form opportunity. A) licensing B) direct investment C) joint ownership D) management contracting E) contract manufacturing 51) Often, companies form joint ownership ventures to merge their complementary strengths in developing a global marketing opportunity. A) True B) False 52) Which of the following is an advantage of direct investment? A) Direct investment involves fewer risks than joint ownership. ventures to merge their complementary strengths in developing a global marketing B) Direct investment ensures that a firm is shielded from market changes. C) Direct investment allows a firm to keep full control over the investment. D) Direct investment involves minimal financial or time expenditures. E) Direct investment protects the firm from currency devaluation. 53) Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands. The only change that will be made is language translation