Question
5.1 Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify the issues likely to confront the operations
5.1 Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify the issues likely to confront the operations manager and his or her possible actions. Product Alpha has annual sales of 1,000 units and a contribution of $2,500; it is in the introductory stage. Product Bravo has annual sales of 1,500 units and a contribution of $3,000; it is in the growth stage. Product Charlie has annual sales of 3,500 units and a contribution of $1,750; it is in the decline stage. Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each:
the life cycle, identify a reasonable operations strategy for each: S PRODUCT CONTRIBUTION (% OF SELLING PRICE) COMPANY CONTRIBUTION (%: TOTAL ANNUAL CONTRIBUTION DIVIDED BY TOTAL POSITION IN ANNUAL SALES) LIFE CYCLE PRODUCT 5 Smart watch 30 40 Introduction Tablet 30 50 Growth Hand calculator 50 10 Decline
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