51. When someone edits the revised content, they will be looking for the errors like grammatical, spelling, punctuation, Capitalization, etc.

A) True

B) False

52. When writing most web content, first person or second person and the you pronoun are preferable.

A) True

B) False

53. Where can a video creator get music for their video that isnt restricted by copyright?

A) From t he software they are using

B) From royalty free sites

C) From public domain sites

D) All of the 77) s

54. Which is the right order, from beginning to end, of the inverted pyramid style of writing?

A) Background information, supporting details, key message, CTA

B) Key message, supporting details, background information, CTA

C) Key message, background information, supporting details, CTA

D) Background information, key message, supporting details, CTA

55. Which of the following are the characteristics

A) Attention Distracting

B) Clear and Concise

C) Very descriptive and complex

D) None of these

56. Which of the following content pieces usually ends with a call to action (CTA)?

A) A Wikipedia Page

B) A Landing Page

C) An infographic

D) All of the above

57. Which of the following famous slogans contains an example of the imperative?

A) Taste the rainbow.

B) Maybe shes born with it, maybe its Maybelline.

C) A diamond is forever.

D) For everything else, theres MasterCard

58. Which of the following headings is an example of the imperative style?

A) Get Ready for Back to School

B) Getting Ready for Back to School

C) What to Buy for Back to School

D) The Top Ten Must-Have, Back-to-School Items

59. Which of the following is a psychographic characteristic, not a demographic one?

A) Income level

B) Gender

C) Interests

D) Age

60. Which of the following is a reason for copywriters to use an editorial calendar?

A) To create content that is aligned with company goals

B) To release the right content at the right time.

C) To keep track of keywords

D) All of these

60. Which of the following is a tip for achieving good sound quality in a video?

A) Ensure that the environment is as quiet as possible.

B) Never use an external microphone

C) Keep the microphone far away from people and sounds

D) Encourage people to speak fast.

61. Which of the following is a way to repurpose any content?

A) Take written content and transform it into a video

B) Take the video, isolate the audio, and use it to create a podcast

C) Use it to create SlideShare slideshow

D) All of the options listed.

62. Which of the following is an internal source of ideas for a company copywriter?

A) New hires

B) Trade shows

C) Customer feedback

D) Social media group discussions

63. Which of the following is most popular infographic creator sites?

A) Ease

B) Google

C) Piktochart

D) None of these

64. Which of the following is not a tip for optimizing the content?

A) Write less, not more because Google ranks short-form over long-form content.

B) Avoid creating duplicate content.

C) Write content that people want to read, and other sites will want to link to.

D) Write content that is well-organized. It needs to include headings, subheadings, bulleted lists, bolded keywords, etc.

65. Which of the following problems should a company address before writing a white paper?

A) Asking which problems are most urgent

B) Asking which problems can be related back to the company's expertise

C) Ask which problems can be tied back into the business and drive conversion

D) All of These

66. Which of the following problems should a company address before writing a white paper?

A) Asking which problems are most urgent

B) Asking which problems can be related back to the company's expertise

C) Ask which problems can be tied back into the business and drive conversion

D) All of These

67. Which of the following transitional phrases is used for emphasis?

A) As a result

B) In the same way

C) To begin with

D) Without a doubt

67. Which should be completed first: a mechanics or content edit?

A) Content

B) Mechanics

C) both should be done at the same time

D) There is no such difference required

68. Which social media sites do not need hashtags included in posts?

A) Facebook and Pinterest

B) Linkedin and Pinterset

C) Facebook and Instagram

D) Twitter and Youtube

69. Which two executive summary styles can a copywriter choose from?

A) Trailer style and synopsis style

B) Executive summary and outline

C) Long page style and white

D) None of these

70. Why do some copywriters engage in keyword stuffing?

A) They hope it will make the copy more scannable.

B) They hope it will make the copy look less spammy

C) They hope it will result in a higher page rank.

D) None of these

71. Why is email regarded as such an effective way to promote content?

A) It is cost efficient

B) It encourages customer loyalty and increases subscribers.

C) It acts as a platform to share the business newest and best work, as well as content exclusively available to subscribers.

D) All of these

72. Why is it important for a PPC landing page to be responsive?

A) More than 50% of users will view it on a mobile device.

B) It is a goal of brand awareness

C) To stay active on desktop view.

D) All of these

73. Why should images in an eNewsletter include alttext?

A) Not everyone enables images and not all email providers load them, so alt they are looking at.

B) It is required for CTAs but does not lead in more conversion ratestext tells subscribers what

C) Im ages do not require alt text sometimes.

D) None of the

74. Why shouldnt video content creators use a lot of transitional effects in their videos?

A) It is difficult to use.

B) It looks cheap and amateurish.

C) It should be used a lot.

D) None of the

75. Wikipedia is likely to suggest an article that requires a mechanics edit. This is also known as copyediting.

A) True

B) False