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5.19. T-Mobile. It is estimated that, if T-Mobile were to increase the price of its basic plan by 10 percent, demand would decline by 20

5.19. T-Mobile. It is estimated that, if T-Mobile were to increase the price of its basic plan by 10 percent, demand would decline by 20 percent. What is the value of the price elasticity of demand? Sup- pose that T-Mobile's current margin (price minus unit variable cost divided by price) is equal to 25 percent. What should T-Mobile do: increase price, decrease price, or keep it constant

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