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5-2. (Retention Rate) Assume that your insurance company had 5,000 customers in January 2022, and your database shows that you gained 340 new customers and
5-2. (Retention Rate) Assume that your insurance company had 5,000 customers in January 2022, and your database shows that you gained 340 new customers and 899 customers churn during 2022. What is your yearly customer retention rate? Is it good or bad compared to the industry benchmark (use the article)? If you were a marketing analyst for your insurance company, how would you report it to your supervisor?
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