Question
5-28 ABC, wholesale, customer profitability. Veritek Wholesalers operates at capacity and sells furni- ture items to four department-store chains (customers). Mr. Veritek commented, We apply
5-28 ABC, wholesale, customer profitability. Veritek Wholesalers operates at capacity and sells furni- ture items to four department-store chains (customers). Mr. Veritek commented, We apply ABC to deter- mine product-line profitability. The same ideas apply to customer profitability, and we should find out our customer profitability as well. Veritek Wholesalers sends catalogs to corporate purchasing departments on a monthly basis. The customers are entitled to return unsold merchandise within a six-month period from the purchase date and receive a full purchase price refund. The following data were collected from last years operations:
Customer 1 2 3 4
Gross Sales: 40,000 20,000 110,000 95,0000
Sales Returns:
Number of items 96 24 64 32
Amount 8,000 3,000 7,700 7,960
Number of orders:
Regular 30 140 55 100
Rush 8 46 12 45
Activity Cost Driver
Regular ordering process $30 per regular order
Rush order process $150 per rush order
Returned items processing $15 per item
Catalogs and customer support $1,200 per customer
Customers pay the transportation costs. The cost of goods sold averages 75% of sales. Determine the contribution to profit from each customer last year. Comment on your solution.
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