54 PART II What to Do Before the Business Plan Is Written FIGURE 3-1 The Comprehensive Feasibility Analysis/Business Planning Process Step 1 Identify a business idea. Step 2 Step 3 Step 4 Favorable Favorable Screen (or test) the results/proceed idea to determine its preliminary Conduct a full results/proceed Prepare a written Unfavorable feasibility Unfavorable business feasibility. results/stop or analysis. results/stop or plan. reevaluate idea reevaluate idea Note: Shaded step is covered in this chapter. HOIT Step 5 Present the business plan to investors and others.