5:42 5:42 54 ill 54 5:42 ill 54 acquired the Pittsburgh Penguins hockey Market Development team Unrelated Diversification Adding new, The security firm unrelated products ADT just acquired Sunpro Introducing present Costco is adding 20 new stores Table 5-3 Alternative Strategies Defined and Recent Examples Given products into a new geographic annually; low- cost grocer Lidl Strategy Definition Example is building 50 Forward Integration Gaining ownership or area new stores increased Amazon is Solar for $825 million Product Development Retrenchment Regrouping through cost and asset reduction to reverse declining sales and profit General Mills laid off 1,400 Seeking increased sales by improving Dollar Tree, owner of Family retailers Dollar, is expanding its employees in present offerings of fresh Backward Integration Seeking 2021 products or developing new ones produce control over distributors or ownership or increased control over suppliers adding 500 new distribution centers globally to speed up its deliveries Ford is joining with GlobalFoundries, Inc. to produce needed semiconductors Divestiture Selling a division or part of an AT&T divested its Related Diversification Adding new Fenway Sports organization Liquidation Selling all of a company's assets, in parts, for their tangible worth online advertising segment, Xandra, to Microsoft Mom-and-pop restaurant DEF Inc. sold all its assets and ceased doing business but related products Group that owns Horizontal Integration Seeking the Boston Red ownership or Sox just acquired the increased control over competitors Skillsoft Corp. acquired rival U.S.-based education Pittsburgh Penguins hockey team Market Penetration Unrelated Diversification Adding new, unrelated products The security firm ADT just acquired Sunpro Solar for $825 million Seeking increased market share for present products in present technology firm Codecademy Cryptocurrency firm Crypto.com ran its first Super Bowl commercial in 2022 markets through Retrenchment Regrouping through cost General Mills laid greater off 1,400 marketing and asset employees in View History Bookmarks Profiles Tab Window Help 91% Sat 7:40 PM a Mail-Dan X Case Stud X Case Stud X all Content X Watch FLC X catalan las X Manage ex Mario Kart X P 5.2: Type X + on.com/products/f03aa23a-ee0a-4ff9-8e81-589f79d4a5c6/pages/f82dbda0-6c89-11ed-893c-5b3b16f21d39?use... 5: Strategies in Action Table 5-3 Alternative Strategies Defined and Recent Examples Given Strategy Definition Example Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Gaining ownership or increased control over distributors or retailers Seeking ownership or increased control over suppliers Seeking ownership or increased control over competitors Seeking increased market share for present products in present markets through greater marketing Introducing present products into a new geographic area Product Development Seeking increased sales by improving present products or developing new ones Related Adding new but related products Diversification Unrelated Adding new, unrelated products Amazon is adding 500 new distribution centers globally to speed up its deliveries Ford is joining with GlobalFoundries, Inc. to produce needed semiconductors Skillsoft Corp. acquired rival U.S.-based education technology firm Codecademy Cryptocurrency firm Crypto.com ran its first Super Bowl commercial in 2022 Costco is adding 20 new stores annually; low- cost grocer Lidl is building 50 new stores Dollar Tree, owner of Family Dollar, is expanding its offerings of fresh produce Fenway Sports Group that owns the Boston Red Sox just acquired the Pittsburgh Penguins hockey team The security firm ADT just acquired Sunpro Solar 134 MacBook Air D 12 X O Mail-Dan x Case Stud X Case Stud X Content X Watch FLOX catalan las X Manage ex Mario Kart X P 5.2: Typ us.pearson.com/products/f03aa23a-ee0a-4ff9-8e81-589f79d4a5c6/pages/f82dbda0-6c89-11ed-893c-5b3b16f21d39?use... G Market Development 5: Strategies in Action Introducing present products into a new geographic area Product Development Seeking increased sales by improving present products or developing new ones Related Adding new but related products Diversification Unrelated Adding new, unrelated products Diversification Retrenchment Regrouping through cost and asset reduction to reverse declining sales and profit Costco is adding 20 new stores annually; low- cost grocer Lidl is building 50 new stores Dollar Tree, owner of Family Dollar, is expanding its offerings of fresh produce Fenway Sports Group that owns the Boston Red Sox just acquired the Pittsburgh Penguins hockey team The security firm ADT just acquired Sunpro Solar for $825 million General Mills laid off 1,400 employees in 2021 Divestiture Selling a division or part of an organization Liquidation Selling all of a company's assets, in parts, for their tangible worth AT&T divested its online advertising segment, Xandra, to Microsoft Mom-and-pop restaurant DEF Inc. sold all its assets and ceased doing business Most organizations simultaneously pursue a combination of two or more strategies, but a combination strategy can be exceptionally risky if carried too far. No organization can afford to pursue all the strategies.