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5:42 acquired the 5:42 ll 54 5:42 ll 3 54 Pittsburgh Market Penguins hockey Development present team Introducing products into a new Unrelated Diversification

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5:42 acquired the 5:42 ll 54 5:42 ll 3 54 Pittsburgh Market Penguins hockey Development present team Introducing products into a new Unrelated Diversification Adding new, unrelated The security firm ADT just products acquired Sunpro Solar for $825 million Product Development Seeking increased Dollar Tree, owner of Family geographic Costco is adding 20 new stores annually; low- cost grocer Lidl is building 50 Strategy Forward Gaining Integration ownership or area new stores increased control over distributors or retailers Table 5-3 Alternative Strategies Defined and Recent Examples Given Definition Example Amazon is Retrenchment Regrouping through cost off 1,400 and asset reduction to 2021 reverse General Mills laid sales by Dollar, is improving expanding its Backward Seeking employees in present offerings of fresh Integration products or produce ownership or increased Divestiture declining sales and profit developing new ones control over suppliers adding 500 new distribution centers globally to speed up its deliveries Ford is joining with GlobalFoundries, Inc. to produce needed semiconductors Skillsoft Corp. Liquidation Selling a division or part of an online organization AT&T divested its advertising segment, Xandra, to Microsoft Selling all of a company's assets, in parts, for their tangible worth Mom-and-pop restaurant DEF Inc. sold all its assets and ceased doing business Related Adding new Fenway Sports Diversification but related Group that owns products the Boston Red Horizontal Integration Seeking ownership or acquired rival Sox just acquired the increased control over competitors Pittsburgh Penguins hockey team Market Penetration Unrelated Diversification Adding new, unrelated products The security firm ADT just acquired Sunpro Seeking increased market share for present products in U.S.-based education technology firm Codecademy Cryptocurrency firm Crypto.com ran its first Super Bowl commercial in 2022 Solar for $825 million present markets through Retrenchment Regrouping through cost and asset reduction to General Mills laid greater off 1,400 marketing employees in 2021 Teverse 5:42 5:42 54 acquired the Pittsburgh Penguins hockey Market Development team Unrelated Diversification Adding new, The security firm unrelated products ADT just acquired Sunpro Solar for $825 Introducing present ill 54 Costco is adding 20 new stores 5:42 Table 5-3 ill 54 Alternative Strategies Defined and Recent Examples Given products into a new geographic annually; low- cost grocer Lidl Strategy Definition Example Forward Gaining is building 50 Integration ownership or area new stores increased control over Amazon is million Product Development Seeking increased Dollar Tree, owner of Family retailers Retrenchment Regrouping through cost General Mills laid off 1,400 and asset reduction to employees in 2021 sales by Dollar, is improving expanding its Backward Seeking reverse declining sales and profit present products or developing new ones offerings of fresh Integration produce distributors or ownership or increased control over suppliers adding 500 new distribution centers globally to speed up its deliveries Ford is joining with GlobalFoundries, Inc. to produce needed semiconductors Divestiture Selling a division or part of an AT&T divested its Related Diversification Adding new Fenway Sports online but related products Group that owns Horizontal Integration Seeking Skillsoft Corp. ownership or acquired rival the Boston Red organization Liquidation Selling all of a company's assets, in parts, for their tangible worth advertising segment, Xandra, to Microsoft Mom-and-pop restaurant DEF Inc. sold all its assets and ceased doing business Sox just acquired the increased control over competitors U.S.-based education Pittsburgh Penguins hockey team Market Penetration Unrelated Diversification Adding new, unrelated products The security firm ADT just acquired Sunpro Solar for $825 Seeking increased market share for present products in present technology firm Codecademy Cryptocurrency firm Crypto.com ran its first Super Bowl commercial in 2022 million markets through Retrenchment Regrouping through cost General Mills laid greater off 1,400 marketing and asset employees in

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