54:49 The matching principle requires Multiple Choice O That bad debt expenses be reported in the same accounting period as the sales they he That bad debt expenses be reported in the same accounting period as the sales they hel of the direct write-off method for bad debts The use of the direct write-off method for bad debts 0 That bad debt expenses be reported in the same accounting period as the sales they helped generate That bad debt expenses be reported in the same accounting period as the sales they helped generate and requires the of the direct write-off method for bad debts The use of the direct write-off method for bad debts The use of the allowance method of accounting for bad debts That bad debt expenses be reported in the same accounting period as the sales they helped generate and requires the of the allowance method of accounting for bad debts