5.5 Jerry's Taxis Ltd operates a taxi service in a large provincial city. All of the taxis are owned by the business and all the drivers are employees rather than owner drivers. The managers wish to benchmark the operating efficiency of the business against another taxi service. A suitable taxi service has been identified and has agreed to the bench marking exercise. It is highly successful and operates a similar business model in a nearby city of similar size. Required: Produce a checklist of ten measmes of operating efciency that could be used as the basis for the benchmarking exercise. (Hint: When identifying measures, think about the key factors of time. quality, income and costs.)