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5.(5 pt) Conjoint analysis is performed to determine how a college student's evaluation of a credit card with $5000 credit limit depends on three attributes
5.(5 pt) Conjoint analysis is performed to determine how a college student's evaluation of a credit card with $5000 credit limit depends on three attributes of the credit card: 0 X1 (annual interest rate): 6% to 24% X2 (annual fee): $0 $50 X3 (Cash Back on purchases): 0% 5% It is assumed that the evaluation score on a 0 100 scale (very poor to excellent) is given by Q26, X2, X3) = U0 + U1 (X1) + U2(X2) + U3(X3), Where U1(6) = 0, U2(0) = 0, and U3(0) = 0. For a given college student: Consider two new credit card concepts: Card 1: X1 = 9, X2 =10, and X3= 2 Card 2: X1 = 15, X2= 20, and X3 = 4 For this student, compute the evaluation score of each card concept and show all numbers used in your computations. Which card will this student prefer? (Show all numbers used in your computations.)
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