$55.00 $27.5 60% $85.00 40% Voucher Value: Voucher Price 1/2 of the Voucher value Revenue Share for meat store Average transaction for vouchers redeemed COGS Credit card fees: Refunds-total amount paid by the customer to GO & BS Fixed cost-off the average transaction Number of Vouchers offered: Number of Vouchers sold: Number of Vouchers redeemed: Crunch the numbers and find the followings: 2.7% 1% 1% 2,000 90% 90% 33 118 29 Revenue share- that Groupon keeps GP per ONE voucher sold and redeemed Contribution margin per ONE voucher sold and redeemed EBITDA per ONE voucher sold and redeemed EBITDA for all vouchers sold and redeemed EBITDA for all vouchers sold but not redeemed EBITDA for the total promotion