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5: Advertising Activities in the Restaurant Business

Lecture 4,5: Advertisement in the Restaurant Business

I.Main Idea of the Material:

Give the answer!

Your opinion:

II. Main Issues of Studying Material

1.The goal of the advertisement at the catering enterprises (CE):

Give the answer:

2. The tasks of the advertisement at the CE:

Give the answer:

3. The achievement of the advertisement at the CE:

Give the answer:

4. The modern restaurant business uses 4 types of the advertising promotion; what do you know about these 4 types? Please, list them:

Give the answer:

5. What do you know about "Direct advertising":

Your opinion:

6. The main idea and distinguishing features of the "Face-to-Face" marketing:

Your opinion:

7. The main disadvantage of the "Face-to-Face" marketing at the CE

Your opinion:

8. What types of advertisement (at the CE) do you know?

Give the answer:

9. How did you start active advertising of your restaurant (or other CE)?

Your opinion:

6: Production plan at the catering enterprises (CE)

Lecture 6: The rules of composing menu at the CE

I.Main Idea of the Material:

Give the answer!

Your opinion:

II. Main Issues of Studying Material

1.Menu: What is menu from your points of view?

Give the answer:

2. Goals and tasks of the menu at the CE:

Give the answer:

3. What rules of composing menu do you know?

Give the answer:

4. Menu planning at the CE:

Give the answer:

5. The successive menu recording:

Your opinion:

6. Constituent parts of menu:

Your opinion:

7. Drinks and cocktails card

Your opinion:

8. Wines card

Your answer:

9. Coffee and tea card

Your opinion:

(6)7: Production plan at the catering enterprises (CE)

Lecture 7:Price-Formation at the CE.

I.Main Idea of the Material:

Give the answer!

Your opinion:

II. Main Issues of Studying Material

1.The cost + percent of the extra-charge.

Give the answer:

2. Break-even point.

Give the answer:

3. Perceived price.

Give the answer:

4. Competitive price.

Give the answer:

5. Discounts for quantity.

Your opinion:

6. Increasing prices because of improving items quality.

Your opinion:

7. Sale.

Your opinion:

8. Psychological prices.

Your answer:

9. The difference of prices in the connection with the population density and geography.

Your opinion: