58. The National Pork Board wants to create more consumer demand for pork products. The of the promotional mix to crea a(n) that sets out how it will use all of the plan that will become an integral part of the organization's marketing strategy l strategy b. c. d. tactic for co mass aggregation strategy communication objective The Americans for Balanced Energy Choices has spent $1.3 million on billboard, newsg radio ads to how it will use all of the elements of the promotional mix to create a integral part of the organization's marketing strategy coordinated plan th b. tactic for mass aggregation strategy e. informative strategy The ads for Don Francisco's ground coffee simply state, "The highest quality coffee do c. 60. expensive." This is an example of how a product communicates itswith promoti b. comparative differentiation c. competitive advantage e. promotional theme is the process by which we exchange or share meanings through a common set o assign meanings to feelings, ideas, facts, and attitudes. a. Feedback b. Promotion c. Advertising d. Publicity e. Communication 61 62. When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car-p the brand found its mark with video games. In its first-ever attempt at in-game advertis found a way to show consumers (in a virtual world) the brand's power and performano communication process, the game served as a(n) for transmitting the message. a sender b. decoder c. encoder d. channel e. receiver