5800710/View MIS 3210 Activity w1 Worksheet Sub-questions, possible answers, and data sources needed that may identify actionable insights Complete this worksheet: (Two examples are given; provide five more) Sub-question Possible answer Data needed What are the demographics of All ages, both male & female, all Internal sales data our typical customer? income and educational levels, live nearby our store What do most shoe-buyers care Young buyers are brand and style Internal sales data about? Style, color, price, brand, conscience; older buyers are Customer Survey data quality? comfort and price conscience 1. 2. 3. 4. 5. Examples of data sources: Internal sales data Industry Reports on consumer trends & brand preferences View as Text + 16 BES 6. Assume that as of today, the annualized interest rate on a three-year security is 2 percent, while the annualized interest rate on a two-year security is 1.25 percent. Use this information to estimate the one-year forward rate two years from now. 5800710/View MIS 3210 Activity w1 Worksheet Sub-questions, possible answers, and data sources needed that may identify actionable insights Complete this worksheet: (Two examples are given; provide five more) Sub-question Possible answer Data needed What are the demographics of All ages, both male & female, all Internal sales data our typical customer? income and educational levels, live nearby our store What do most shoe-buyers care Young buyers are brand and style Internal sales data about? Style, color, price, brand, conscience; older buyers are Customer Survey data quality? comfort and price conscience 1. 2. 3. 4. 5. Examples of data sources: Internal sales data Industry Reports on consumer trends & brand preferences View as Text + 16 BES 6. Assume that as of today, the annualized interest rate on a three-year security is 2 percent, while the annualized interest rate on a two-year security is 1.25 percent. Use this information to estimate the one-year forward rate two years from now