58-3 Determine pricing approach and target price (Learning Objective 3) Mount Snow operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 17% return on the com- pany's $115 million of assets. The company incurs primarily fixed costs to groom the runs and operate the lifts. Mount Snow projects fixed costs to be $44,000,000 for the ski season. The resort serves 775,000 skiers and snowboarders each season. Variable costs are $7 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices. 2. If other resorts in the area charge $66 per day, what price should Mount Snow charge