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5-a. Refer to the original data. Assume that the company sold 24,000 units last year. The sales manager is convinced that a 11% reduction in

5-a.

Refer to the original data. Assume that the company sold 24,000 units last year. The sales manager is convinced that a 11% reduction in the selling price, combined with a $31,000 increase in advertising expenditures, would cause annual sales in units to increase by 25%. Prepare two contribution format income statements, one showing the results of last years operations and one showing what the results of operations would be if these changes were made. (Round "Per Unit" answers to 2 decimal places.)

KLEIN COMPANY
Contribution Margin Income Statement
Last Year Proposed
24,000 units units
Total Per Unit Total Per Unit
Sales $600,000 $25.00 $22.80
Variable expenses 357,000 15.00 15.00
Contribution margin 243,000 10.00 0 7.80
Fixed expenses 162,000
Net operating income $81,000 $0

How do you get the left side of this chart? How do you find proposed units? Are last years per unit costs correct? I am hoping to get a breakdown of the answer so I can better understand the problem.

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