5-Apples iPod is the market share leader in the portable music players. However, iPod sales growth has considerably slowed in recent years due to consumers use of smartphones as music players. According to the Boston Consulting Group Model, where would the iPod be categorized?

Star

Cash Cow

Question Mark

Dog

6- Imagine yourself as a Marketing Manager of a large apparel company. You are faced with a decision to sell your products to exclusive high-end retailers or through a wide distribution channel consisting of many retailers. In this situation, which of the 4 Ps are you trying to decide about?

Product

Place

Promotion

Price