5-The Gap is about to do their marketing planning for the next 12 months. They are re-looking at their magazine and radio advertising and deciding where they need to communicate their message. The Gap feels its target consumer is primarily 18-45. They are doing this by completing a GRP and CPM analysis. Based on the data provided please answer the following questions to help The Gap with their media planning.

Please calculate the GRPs for the following radio stations in the 6-9 am time slot using the data provided. (6 marks)

	CHUM FM	102.1	99.9
# of target group tuned in per week (reach as a whole number)	135 000	85 000	110 000
# of target group in area	1 135 000	1 135 000	1 135 000
Impressions or Total Exposures per week	[a]	510 000	440 000
Reach %	[b]	[d]	[g]
Frequency	5	[e]	[h]
Weekly GRPs	[c]	[f]	[i]

Which Radio Station would provide The Gap with the highest exposure based on your calculations? [j]

Impressions should be expressed as: ### ### (no comma)

Reach should be expressed as: #.#% or ##.#% (includes one number after the decimal)

Frequency and GRPs should be expresses as: # or ##