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6. A donut shop owner decides to use radio to advertise weekly specials. Which element of the marketing mix is the donut shop using? a.

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6. A donut shop owner decides to use radio to advertise weekly specials. Which element of the marketing mix is the donut shop using? a. Price b. product, C place, d promotion The marketing manager of a breakfast cereal issues coupons to encourage purchase of the cereal. Which element of the marketing mix do the coupons represent? a Promotion, b. price, C. strategy, distribution 36. An air conditioning company wants to increase sales by offering its existing products to new geographical areas. Which growth strategy is this company using? a. Convincing current clients to buy more units, b. gaining the customer of competitors, C. identifying the needs of potential customers, d. gaining new customers in new segments 65. A retail store manager is instructed to address specific elements when writing a marketing plan to promote products. These element includes product, price, competition, and economics. Which types of elements is the manager using to write the marketing plan? Strengths and weaknesses b. Opportunities and threats Business and consumer d. Controllable and uncontrollable 35. A corporation in the entertainment industry became extremely successful by pursuing a diversification strategy with purchases of other companies. What did they target to increase profitability? New market with new products, new uses for an existing product, C. new customers in new segments, d. non-buying customers in currently targeted segments

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