6. Answer the following questions .

A. You are a marketing manager for a national movie theater chain . Give an example of data that your department could use for creating meaningful information . What type of information could than data produce ? Provide example of information . What type of knowledge could that data produce ?

B. You have been hired by a large national movie theater chain whose business processes all automated using different and separate software system products from different vendors for their different functions/processes. How might an ERP system help the movie theater ? How might a CRM system help the movie theater ? Explain your rationale