6. Based on your reading of the Coca Cola/Pepsi case (in your Harvard Course Pack), there are two kinds of "buyers". These are:

a. syrup concentrate providers and advertisers.

b. Bottlers and consumers

c. Millenials and gen x

d. Syrup concentrate providers and bottlers.

7. Which of the following players would NOT be relevant for a Fives Forces analysis for a car-sharing service?

a. larger car- rental services

b. commuter groups sharing a car to go to work

c. car leasing companies

d. uber

e. satellite navigation service providers.

8. Which of the following is an example of a substitute?

a. Flying Delta Airlines is a substitute for flying United

b. Shopping at Tesco is a substitute for shopping at Walmart

c. A Mercedes is a substitute of a Breitling watch

d. A Rolex watch is a substitute of a Breitling watch

e. None of the answers is correct.

9. Which of the following is NOT considered to be a distinct force in Porters Five Forces Framework?

a. government

b. new entrants

c. customers

d. direct competitors

e. suppliers